Winter
- Dates
- Jan 7 – Mar 13, 2025
- Meets
- Tuesdays & Thursdays, 4:30–6:20pm, d.school Studio 3
- Teaching team
- Kursat Ozenc, Martin Gonzalez, Gatsby Frimpong (TA), Alan Ratliff, Ian Stuart
Students tackled startup culture challenges and designed culture experiments by leveraging behavioral and experience design frameworks — following a discovery, design, and delivery process to prototype real culture policies, practices, and artifacts with partner organizations.
Arc
- 01
Discovery
Weeks 1–4
Ritual design fundamentals, meeting partners, culture-champion interviews, employee-pathway mapping, insight synthesis.
- 02
Design & Delivery
Weeks 5–10
Reframing the problem, prototyping culture interventions, and final presentations back to partner organizations.
Letter-grade project
AI Agent Adoption and Culture Design — a case study + custom AI agent concept for a company implementing agentic AI.
Partners
Metaphysic AI
Remote-first culture design.
Intrinsic.ai
Evolve the culture to be more mission-first, collaborative vs. optimizing for individual performance.
SYPartners
How do you increase AI adoption across employees, and how do you set expectations for managers leading both AI and human teams?
